Things to be Aware of Prior to Purchasing a Domain Name
Valuation Factors
Certain valuation factors will determine any domain name's true value. After you become familiar with the terminology, you will be able to use these valuation factors to figure out the actual value of the domain name that is of interest to you.
The top level domain is one of the most important factors in any domain name's value. Though the top level domain is just a short little extension at the end of a domain name, it plays a vital part in directing traffic to your website and in determining the cost of your domain name. A few common examples of top level domains are .com, .org and .net.
Another valuation factor is the number of words in the domain name. Depending on the kind of business, a one-word domain name will pack more punch than a two- or three-word domain name.
The degree to which a domain name can be monetized will also significantly affect its pricing. A domain name pertaining to an industry that cannot generate substantial revenue will usually have a lower price.
Non-generic domain names are typically less valuable than generic versions. A generic domain name will only include actual words (i.e, you can find the words in the dictionary). It can potentially drive more traffic to your site than a non-generic domain name.
Whether a domain name can be branded (and the degree of branding possible) also impacts the value of the name, as do the size and profitability of the market to which the domain name relates.
If you remember these valuation factors, you will be able to purchase a domain name that is reasonably-priced. You now understand how to quote a price for a domain name. It's time to consider the factors below and make some decisions before buying a domain name:
Decide how you will use the new domain name to your best advantage (your strategy for the domain name). Your domains are capital investments in your business and you should plan your domain name strategy accordingly.
Check to determine whether the domain name has an undesirable back history - especially if you're purchasing an old one.
Calculate the transfer fees. They might not be significant but you'll still have to take them into account.
Decide whether you want (and need) domain name locks to stop illegal firms from domain slamming. This is always a good idea as it can protect your domain and the traffic you receive.
Follow your heart and your mind while purchasing a domain name. In addition to representing your business, your domain name will be part of you.
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