Picking A Domain Name That Most Matches Your Business
Domains are a critical component of any business no matter what the industry, products or services being sold. The main goal of a catchy URL is to have potential customers find you quickly with as little effort as possible to give you the most profits.
It is preferable if the domain name matched the business name. A business called Gifts and Trinkets would do well with a URL such as giftsandtrinkets.com. If that is taken, then there are two choices to make: either give up the name altogether, or choose a different URL. Normally, it is much easier to go with option number two.
A second thing to keep in mind is the length of the domain names. Keeping it short may be better, as it is easier to type and remember for customers. However, it should not be so short that it has no meaning. A URL such as budgetworksheets.com is usually better than monthlyandyearlybudgetworksheetsforthewholefamily.com.
The use of hyphens is also an important consideration when selecting the domain names. Using hyphens can be tricky, because many people are used to typing URLS as one long word rather than hyphenating it. As an example, Mycontactlist.com is easier to type than my-contact-list.com.
Correct spelling is an important consideration in choosing the right URLs. Words that can be easily misspelled (think of practice/practice, centre/center, theatre/theater) should be used with care and caution. If you spell it one way and a potential customer spells it another, you may be losing some profits. A good solution would be to register both spellings and have one redirected to your primary site.
Extensions will also need to be thought of when choosing a URL. Dot com is by far the most popular, but there are other very suitable alternatives, like . Org, . Net, and . Biz that will do the job just as well. If you choose an extension other than . Com, be sure to advertise your site with the full extension; otherwise, people will assume a . Com extension and visit the wrong site. That means lost customers and fewer profits for you and your business.
These are a reflection of your business and the types of products or services you sell. It needs to be meaningful to the person who is typing the URL. Having a domain name of dogandcattoys.com if you only sell dog and cat food is not only misleading, it is completely inappropriate.
There is much to consider when choosing domain names that reflect your business. The URL should be the same as your business name, but this is not always possible. The use of hyphens, spelling, length and extensions also need to be considered. A proper, catchy domain name is a critical factor in the success of your online venture. Once chosen, it is difficult to change so think long and hard before making your final decision. You do not have to use the first name you come up with.
It is preferable if the domain name matched the business name. A business called Gifts and Trinkets would do well with a URL such as giftsandtrinkets.com. If that is taken, then there are two choices to make: either give up the name altogether, or choose a different URL. Normally, it is much easier to go with option number two.
A second thing to keep in mind is the length of the domain names. Keeping it short may be better, as it is easier to type and remember for customers. However, it should not be so short that it has no meaning. A URL such as budgetworksheets.com is usually better than monthlyandyearlybudgetworksheetsforthewholefamily.com.
The use of hyphens is also an important consideration when selecting the domain names. Using hyphens can be tricky, because many people are used to typing URLS as one long word rather than hyphenating it. As an example, Mycontactlist.com is easier to type than my-contact-list.com.
Correct spelling is an important consideration in choosing the right URLs. Words that can be easily misspelled (think of practice/practice, centre/center, theatre/theater) should be used with care and caution. If you spell it one way and a potential customer spells it another, you may be losing some profits. A good solution would be to register both spellings and have one redirected to your primary site.
Extensions will also need to be thought of when choosing a URL. Dot com is by far the most popular, but there are other very suitable alternatives, like . Org, . Net, and . Biz that will do the job just as well. If you choose an extension other than . Com, be sure to advertise your site with the full extension; otherwise, people will assume a . Com extension and visit the wrong site. That means lost customers and fewer profits for you and your business.
These are a reflection of your business and the types of products or services you sell. It needs to be meaningful to the person who is typing the URL. Having a domain name of dogandcattoys.com if you only sell dog and cat food is not only misleading, it is completely inappropriate.
There is much to consider when choosing domain names that reflect your business. The URL should be the same as your business name, but this is not always possible. The use of hyphens, spelling, length and extensions also need to be considered. A proper, catchy domain name is a critical factor in the success of your online venture. Once chosen, it is difficult to change so think long and hard before making your final decision. You do not have to use the first name you come up with.
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Choosing your domain names is an essential Aspect of your business. See UK2 for more - Domains choice can be vital to making the right impression
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