Local Search Engine Optimization - SEO

One of the keys to proper internal Search Engine Optimization and SEO marketing is placing your location within your website in text. Many clients that I have worked with were lacking in the placement of their local or geographical area. The location (address, city and state) should be in your footer and on some of the pages themselves. html page titles - Local Geographical Targeting When Search Engine Optimizing a website, having unique page titles is a must and including your local information and geographical area will not only get you a higher ranking, it will give you more targeted visitors - meaning the customers you want and can service. If you are a landscaping company in Akron, Ohio - do you need web traffic from Miami Florida? You wouldn't get that traffic anyway. The point is if you only title your pages and write content without location, it will be much harder to rank high on Google because you are basically competing with every company in your industry for your terms and it will be huge luck to get a strong listing on keywords alone. Local Results and Listings on Google and Directories Google is smart, but help them out by telling them where you are within your website. A contact page is a great example. Most sites have a contact page, but many are not search engine optimized for local traffic. The main reason I see is sites will just have a form for leads and an email - maybe a phone number. These forms are fine but for great Local SEO listing, text out your whole address in there. This is not only important for local or geographical search engine marketing for customers. What if a company wants to know where you are located so they can align with you or have a business proposal. You will also get listed in many more directories by having your address in text (not just in an image) - which I see a lot also. If you want to compete for keywords and beat your competitors in Google and other search engines, use your location words smartly. Street, city for maps and local directory listing as well as just good and intelligent search engine optimization and SEO Marketing. Local SEO Strategy Writing Practice a few sentences and you will see what I mean. If you are a Landscaping Company in Lansing Michigan. Put in Prestige Landscaping, Lansing Michigan - A Lansing Lawn maintenance Company. Reads like good search engine optimization? It is! there is less competition on search results for "Detroit Printing Company" vs. "Printing Company. Use that same strategy if doing pay per click programs and paying for keywords. Optimize and SEO for Local Search Results and better geographical terms. You'll see a difference! Hope this Helps! Contact Nick Hunter at Nick's SEO World for any help you need.

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Search Engine Optimization for Your Website

It is very important to ensure that your pages and your website remain within the Google Search Engine rankings. It is also necessary to move up in the rankings if you want to increase the visibility of your website and business. Search Engine Optimization (SEO) will help you save time and money, as it will help keep your page rankings. It will also help move your pages to the top rankings of the search pages. Google Rules to Follow Google has strict guidelines and by keeping within these guidelines you will be free from Google penalties. These optimization rules have come about with the idea to encourage webmasters and bloggers to step up their game to create good quality content. The idea is to allow people to have informative content to read. That allows for the increase on the return rate. The guidelines set by Google are there to ensure that bloggers and other writers make use of proper linking. It also means that there should be no duplicate content posted at various domains. Keyword stuffing and cloaking is also frowned upon and you should avoid these methods. SEO is a necessity for page ranking, but it has more to do with the quality of the content. Keywords are important and should be specific. The same applies to the content. You should make it interesting, so that your website stands out from the rest and attracts more visitors. The Reasons for these Rules The guidelines have been initiated to level the playing field. It would be fair to everyone if the same rules were followed in terms of connectivity to relevant sites. The fairness lies in the fact that, all websites will be evaluated by the same criteria, and are genuinely ranked. This is the reasoning behind the rules. It would not be fair if a website uses unorthodox ways and have the pages rank higher than the ones following the rules. The rules also address the issue of low quality content and posting to sites that are not relevant to a niche market. By ignoring the rules set by Google, it might lead to your website being removed from the search engine. The strict rules apply to everyone and should be adhered to in order to be safe. Many have found other ways to overcome this. Many are making use of guest blogging. This is not a bad thing, but the bloggers still have to abide by the rules, so that Google do not penalize the relevant websites.

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Search Engine Optimization - How to Choose Your Consultant

Like most webmasters, once we have built a website and posted unique content on it, we sit back and wait for the income. Unfortunately for most, this does not come to fruition and you ask yourself "How do I get people to visit my site?" After talking on forums and to other webmasters, you keep hearing the words "You need better SEO." Search Engine Optimization is the key to having a successful website but who do you choose to use to do it? Most people especially the older generation are used to interviews being conducted face to face. You not only hear what they are telling you about their qualifications but can also make a judgement by watching their body language. It was the only way a job or project was appointed. These days, especially if the project relates to websites, interviews are conducted online and you may never see the person you are thinking of employing, as they quite likely live in another country. You feel you are at an immediate disadvantage because there is no eye contact and you will find it hard to verify their qualifications. Here are some points to help you choose your new SEO consultant. 1. Do not be afraid to ask questions and as many as you feel necessary. Do not regret not having asked an important point. 2. Do not assume they are going to do something unless you make sure they include it in their work sheet before payment is made 3. What they are telling you may be true but ask them to give you examples of their work and if possible an email address of a previous client. 4. Be specific about what you need of them and ask them what approach they will make to fulfil these requirements. 5. Ask for a detailed quote and if it seems excessive for your needs, negotiate. 6. Ask how long it will be after they have applied SEO for you to see results. 7. Request regular progress reports, be emailed to you once the project is underway. These points will certainly help you decide, first if you want to go ahead with the project and secondly if you are going to secure the services of this particular person. If you feel you could do better after all these questions have been answered, just tell this person you will get back to them if you decide to go ahead. Remember, this is your website and your money that is involved so make sure you are in control.

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