Monday, September 5, 2011

Choosing the .Biz Domain Name

By Stanely Johnanson


Selecting the best domain names is essential and will effect your dot biz for several years to come. Your domain name is the very first thing which will brand your eBiz so punctiliously selecting it's vital. Large firms can pick a nonsensical or nondescript domain name and make it well known by spending millions of dollars annually on advertising. For the little and medium-sized eBiz that is not possible so there are 1 or 2 suggestions to choosing a domain name.

1. Include a very searched keyword in your name. Many have success using a main keyword or keyword phrase in their domain name. This way humans visitors will quickly understand the theme or concept for your site. When seeing your domain name a searcher should instantly get a sense of what content they expect to find by visiting your website. Additionally, this will be one more way for the search website spiders to find and categorize the site.

2. Choose a narrow niche for your dot biz domain name. Generally, unless you intend to spend a lot on selling your biz domain the narrower the niche the better and this affects your domain name. As an example, your site might be about animals, pets, cats, or training cats. Notice how the example goes from an especially general subject to a narrower niche. Using this example you might choose cattraining.com, cat-training.com or train-your-cat.com as a domain name. You might, naturally, target an even smaller group with "kitten training" or "Persian moggy coaching" and so on. This is also why research and forethought is obligatory though. If your niche is too wide there is too much competition. If it is too narrow you will not attract enough traffic or be well placed to expand in the future without changing your name. Whenever you change a domain name you risk losing all of the branding and many past customers.

3. The shorter the domain name the better. It is better to remember and some search engines give a little extra credit for a shorter name. Nonetheless, avoid an awkward or preposterous name just to keep it short.

4. Avoid dashes in the name if at all possible. It just adds a character (s) and makes the name longer. Typically you would desire dashes if there are more than 2 words so it is easier for human readers to quickly understand. A dash also helps if it looks confusing without it.




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Before you can set up your own website you must first register for a unique domain name. Learn how to register a domain name with help from a professional in this free video clip on the Internet. The domain name registration process can be confusing to first time buyers. There are a number of terms to worry about. Hopefully, with the information here, you'll be able to successfully register domain names while avoiding the pain that can sometimes come from the domain registration process


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