Wednesday, November 2, 2011

Domain Names Are Essential for Businesses

By Joshua NIkenya


Precisely why do you need a domain name? Well, in the modern day world, if you do not own a domain name, you haven't any online identity. And that's especially true if you have a business. By the way, I also handle domain names. You can visit my website for good domain names not taken. The most important aspect of any online business is its domain name.

Hypothetically speaking, let's assume that you own a domain name. The address of your website will then be something like http:/www.mysite.com. If you don't own a domain name and you instead use a free server, your website's address will be something like http:/www.hostingcompany.com/mysite /. It's clear that the first option is more professional than the second. It's sensible to stick with the first option and own your own domain name.

A domain name is essential for any Online business offering products, services or information to customers and visitors. People will find it much easier to deal with your business when you own your own domain name. In addition to making your business look professional and well-managed, a domain name will give you enhanced online visibility.

Owning a domain name will also permit you to create multiple email aliases. These emails can then be used for a variety of purposes. For instance, one email could be used to respond to questions relating to sales. A different email could be dedicated to providing a newsletter service, and you might have a third email address to receive suggestions from your clients. Using multiple e-mails for different functions is an easy way to help your visitors have a good impression of your business.

Word of mouth advertising by your customers and other visitors will boost your company's credibility. Short, simple domain names are easy for visitors to recall. In general, shorter domain names are more effective than their longer counterparts, although the type of business you operate has also got an impact. In some ways, your domain name works the same way as your brand logo.

What kid does not recognise the Golden Arches of McDonalds? Well, short, catchy domain names are just as memorable for web surfers. You can get the maximum benefit from your domain name by choosing a name that reflects your company's brand name.

The home page that uses your domain name will get attention from the search engines. In many cases a domain name includes a specific keyword, which is one of the reasons the name is so important. Search engines don't target websites which are hosted on free web servers, so have your website hosted by a professional web hosting company and secure a domain name that visitors will find easy to recall.

A strong, professional domain name will enhance your business and give it an online presence. You should never overlook the importance of the right domain name for improving your company's image. So as to maintain your credibility with customers, you'll need a domain name - and it should be a good one at that.




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Before you can set up your own website you must first register for a unique domain name. Learn how to register a domain name with help from a professional in this free video clip on the Internet. The domain name registration process can be confusing to first time buyers. There are a number of terms to worry about. Hopefully, with the information here, you'll be able to successfully register domain names while avoiding the pain that can sometimes come from the domain registration process


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