Thursday, November 3, 2011

Tips for Selecting a Good Domain Name

By Joshua Nikenya


It's hard to survive all the competition we have in the current day's technological world. The global recession is now having an impact on just about all parts of the economy, and everyone is working as hard as possible to draw more clients to their business. Because most large businesses have a presence online, they are searching for professional websites to help them achieve success in their business targets.

But all of their competitors also own their own sites. And there's the catch. Are your competitors' websites better at attracting clients than yours? If so, it could be due to the domain name you selected. (You can visit my site for good domain name ideas.)

Write down this next bit in big, bold letters where you will see it every day: an effective domain name for your website is one of the most crucial factors in the success of your online business.

When you are selecting a domain name, you should remember these factors, among others:

Why is the domain name important?

Your domain name identifies your website, just like your name identifies you. The best domain names are unique and interesting. Your domain name should also reflect the nature of your online business.

Another important consideration is the need to keep your domain name as short and memorable as you can. Shorter domain names will be more likely to be recalled by your visitors and clients than longer names. They're simply easier to remember.

Should you use hyphens?

There are 2 opinions when it comes down to the use of hyphens in domain names, and many people aren't sure of what to do. Hyphens have their advantages, but they also have their grawbacks. It's easy for clients to forget to include the hyphen when they are typing your domain name into their browsers. It's even easier to omit the hyphen when people are discussing your domain verbally. When that occurs, you'll lose out on the benefits of this type of word-of-mouth publicity. And in general, it is a hassle to keep typing in the hyphens.

On the other hand, if the name you want has already been taken in its non-hyphenated form, using hyphens will let you use a variation of the same name. And search engines tend to deliver more favorable results for websites with hyphenated domain names.

Selecting the correct domain name extension

Selecting the correct extension is another problem people face when deciding on their domain name. Many people settle for extensions such as '.org ' or '.net ' if the more common '.com' extension has already been taken. In this situation, you should select your extension based on whether your site is regional or country-specific, as opposed to catering to consumers throughout the world.

Choosing an effective domain name at the beginning is one of the most important things you can do. After all, you do not want to change your site's domain name repeatedly. That can cause you to lose much of your site's traffic. By giving your site a good domain name when you're first starting up, you will be giving your online business a good start.




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Before you can set up your own website you must first register for a unique domain name. Learn how to register a domain name with help from a professional in this free video clip on the Internet. The domain name registration process can be confusing to first time buyers. There are a number of terms to worry about. Hopefully, with the information here, you'll be able to successfully register domain names while avoiding the pain that can sometimes come from the domain registration process


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