A Guide To Choosing Domain Names - Things To Not Do And Things To Remember
People who run businesses will find within time that they need to sort out an online presence for their company. This is important because the internet is becoming ever more vital in how businesses are run, and they need to ensure that the presence they have on the internet accurately reflects the quality of their product and sells it best to potential consumers. Everything to do with the website - from design and color scheme to content - needs to look professional and great, and anything less than perfection can have a serious knock on effect on how they will do business. However, more than the look and the textual content of a web site, the use of domain registration needs to be considered first and foremost.
There are plenty of helpful tips to follow and some pitfalls to avoid when it comes to choosing domain names. The naming of a site is vital because it is the first thing that people will see, even above content or design. When they type the address into their internet browser, they are already forming an opinion. Bad or misguided URLs can impact on how a site is perceived personally and through search engines. Here are some dos and don'ts.
DO sell what a brand does front and center. It can be great to name a website after the brand name, but if that has nothing to do with the product offered then people on the internet will often end up clueless. The way people work online is that they often search for keywords, occasionally typing them into their address bar and adding a . Com afterwards. For that reason, it can be useful to name a site after what a business does, and where it does it.
DO register variations on the domain. If a company is the owner of magicalpets.com, they should also try and get the . Net and . Co.uk level domains as well. This is because most people navigate their way around the internet by remembering everything before the dot. After it, they presume that it is one of the more popular ones. They will therefore often put in the wrong ending, and it is important they are redirected to the correct address.
DO thorough checks on the name. There are unfortunate instances of people picking two or three name addresses which, when run together into a URL without any spaces, can create unfortunate results. One of these is a pen supplier, which wanted to be a one stop shop for everything people write with. They were called Pen Island. Run that together without a space or capitalization and you end up with something wholly different.
DON'T make it too long. People have notoriously short and fickle memories, and their ability to remember characters is being diminished as the internet becomes more popular and people are digesting information in smaller packets. The tweet is now only 140 characters; long form journalism online had died a painful death. Picking a long website address opens up the opportunity for people to get confused or forgetful.
DON'T be too similar to other names. One slip of the finger and a customer can end up on a competitor's website. This can lose people sales and end up tragically for them. People need to protect their sales, and can do so by carving out a unique niche.
Picking domain names is something that is not actually hard. However poor decisions and ill thinking by many make it seem more difficult than it is. People need to think carefully before committing to something which is as vital as the name that people will use on their online presence. Without consideration, things can go horribly wrong and cripple a company before they even get a chance to excel.
There are plenty of helpful tips to follow and some pitfalls to avoid when it comes to choosing domain names. The naming of a site is vital because it is the first thing that people will see, even above content or design. When they type the address into their internet browser, they are already forming an opinion. Bad or misguided URLs can impact on how a site is perceived personally and through search engines. Here are some dos and don'ts.
DO sell what a brand does front and center. It can be great to name a website after the brand name, but if that has nothing to do with the product offered then people on the internet will often end up clueless. The way people work online is that they often search for keywords, occasionally typing them into their address bar and adding a . Com afterwards. For that reason, it can be useful to name a site after what a business does, and where it does it.
DO register variations on the domain. If a company is the owner of magicalpets.com, they should also try and get the . Net and . Co.uk level domains as well. This is because most people navigate their way around the internet by remembering everything before the dot. After it, they presume that it is one of the more popular ones. They will therefore often put in the wrong ending, and it is important they are redirected to the correct address.
DO thorough checks on the name. There are unfortunate instances of people picking two or three name addresses which, when run together into a URL without any spaces, can create unfortunate results. One of these is a pen supplier, which wanted to be a one stop shop for everything people write with. They were called Pen Island. Run that together without a space or capitalization and you end up with something wholly different.
DON'T make it too long. People have notoriously short and fickle memories, and their ability to remember characters is being diminished as the internet becomes more popular and people are digesting information in smaller packets. The tweet is now only 140 characters; long form journalism online had died a painful death. Picking a long website address opens up the opportunity for people to get confused or forgetful.
DON'T be too similar to other names. One slip of the finger and a customer can end up on a competitor's website. This can lose people sales and end up tragically for them. People need to protect their sales, and can do so by carving out a unique niche.
Picking domain names is something that is not actually hard. However poor decisions and ill thinking by many make it seem more difficult than it is. People need to think carefully before committing to something which is as vital as the name that people will use on their online presence. Without consideration, things can go horribly wrong and cripple a company before they even get a chance to excel.
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Picking your domain names from UK2? Then maybe you already learned the better ways to select your own domain!
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