Is it a Good Idea to Purchase a Long Domain Name?
Most domain name experts believe domain names should be short and easy to remember. It's great when you can find a short name that works for your business, but that isn't always easy to accomplish. (You can visit my website for a good domain name.) When you can not buy an effective, short domain name, should you purchase a longer one?
The belief that domain names should be as short as possible isn't as valid now as it was in the old days. Many websites are quite successful despite having long domain names. FreeCreditReport.com is just one example. This article will help you understand that buying a long domain name could be a good idea, and why you might want to do it.
Long versus. Short Domain Names
If your site will only be used to draw in traffic from organic search engine results or online advertising like Google AdWords, a long domain name can be beneficial. People will find your website by clicking on hyperlinks which take them directly to your website. A long domain name is not a problem in this situation, because your visitors will not have to remember it or enter it into their browsers.
Let us say you own a webhosting company that specialises in selling cheap web hosting. In that case, there is no reason why you shouldn't use CheapWebSiteHosting.com as your domain name. Yes, it's long, but it conveys useful information to your potential clients. Possibly even more importantly, it also conveys some important information regarding your website to the search engines. How does it do this?
Well, one of the ways search engines learn what a site is all about is through the words used in its domain name. The search engines then use the information they glean from the name as one of the factors that determine where the website will be ranked in the search engine results list. If your domain name comprises of the words 'cheap website hosting', the search engines might rank your site higher for that search phrase than another site that does not use those words in its name.
When people search the phrase 'cheap website hosting', you could have an advantage over 'JonesWebSiteHosting.com' if you name your site 'CheapWebSiteHosting.com'.
You may as well use the words 'cheap website hosting' if that's the main focus of your website. There's a good chance the search engines will rank your site higher for that phrase than sites that don't include those keywords in their domain names.
Long Domain Names and Offline Advertising
What about offline, mass media advertising? Will long domain names work for radio or television advertising? Yes, but only if the name is memorable. For instance, FreeCreditReport.com advertising is on TV regularly, although it's a fairly long domain name. Not that long ago, a short, snappy name like eBay.com was considered necessary. But the name FreeCreditReport.com popped into my mind right away when I started writing this article. It's easy to remember despite being long. In our hypothetical example, a website called 'cheapwebsitehosting.com' will be easy to remember for people who want to save money on their hosting. It is, however, essential to string words together so they flow naturally. For instance, 'cheapwebsitehosting.com' is natural English, but 'websitehostingcheap.com' would probably cause a problem for mass media advertising.
So, should you purchase a long domain name the next time around? Ultimately , the answer will depend on whether a suitable shorter version is available and how valuable you think the small advantage in search engine ranking could be.
Keep these factors in mind while you are purchasing a domain name. You may discover that a long domain name can help your business become successful.
The belief that domain names should be as short as possible isn't as valid now as it was in the old days. Many websites are quite successful despite having long domain names. FreeCreditReport.com is just one example. This article will help you understand that buying a long domain name could be a good idea, and why you might want to do it.
Long versus. Short Domain Names
If your site will only be used to draw in traffic from organic search engine results or online advertising like Google AdWords, a long domain name can be beneficial. People will find your website by clicking on hyperlinks which take them directly to your website. A long domain name is not a problem in this situation, because your visitors will not have to remember it or enter it into their browsers.
Let us say you own a webhosting company that specialises in selling cheap web hosting. In that case, there is no reason why you shouldn't use CheapWebSiteHosting.com as your domain name. Yes, it's long, but it conveys useful information to your potential clients. Possibly even more importantly, it also conveys some important information regarding your website to the search engines. How does it do this?
Well, one of the ways search engines learn what a site is all about is through the words used in its domain name. The search engines then use the information they glean from the name as one of the factors that determine where the website will be ranked in the search engine results list. If your domain name comprises of the words 'cheap website hosting', the search engines might rank your site higher for that search phrase than another site that does not use those words in its name.
When people search the phrase 'cheap website hosting', you could have an advantage over 'JonesWebSiteHosting.com' if you name your site 'CheapWebSiteHosting.com'.
You may as well use the words 'cheap website hosting' if that's the main focus of your website. There's a good chance the search engines will rank your site higher for that phrase than sites that don't include those keywords in their domain names.
Long Domain Names and Offline Advertising
What about offline, mass media advertising? Will long domain names work for radio or television advertising? Yes, but only if the name is memorable. For instance, FreeCreditReport.com advertising is on TV regularly, although it's a fairly long domain name. Not that long ago, a short, snappy name like eBay.com was considered necessary. But the name FreeCreditReport.com popped into my mind right away when I started writing this article. It's easy to remember despite being long. In our hypothetical example, a website called 'cheapwebsitehosting.com' will be easy to remember for people who want to save money on their hosting. It is, however, essential to string words together so they flow naturally. For instance, 'cheapwebsitehosting.com' is natural English, but 'websitehostingcheap.com' would probably cause a problem for mass media advertising.
So, should you purchase a long domain name the next time around? Ultimately , the answer will depend on whether a suitable shorter version is available and how valuable you think the small advantage in search engine ranking could be.
Keep these factors in mind while you are purchasing a domain name. You may discover that a long domain name can help your business become successful.
About the Author:
The writer, Joshua Nikenya, is an online entrepreneur who has been in the domain name field for a many years. Visit his detailed website where he and his team of experts have prepared information on how to get absolutely free domain names, domain name private registration, and lots more regarding domain names.
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